There are numerous ways to launch your app. Some can be costly and some are free. Below you will find several methods using direct marketing to launch your app.
Useful ways to direct market:
1. Use App Review Sites
These are sites that frequently review new apps in the market. You can submit your app for the editorial staff to review and rate. This will increase the visibility of your app and increase its credence to app users.
2. Good Public Relations
Establishing good public relations with columnists, radio hosts and TV producers. Reply to user inquiries and update regularly about your app.
3. Promote Within Other Apps
Try and advertise in new exciting apps. However, do not advertise in competitor apps, as it can backfire and generate negative PR.
4. Install AddThis
The AddThis button will add traffic and page rank to your app.
5. Engage Advertising Companies
Have advertisements placed in target areas that reflect your own target definition in terms of age, lifestyle, profession etc.
6. Q & A
Participate in targeted app Q & A sessions. Provide links to learn more about you and your app and give feedback.
Use email as direct marketing to friends and associates first. Adhere to spam policies on email marketing. You can get the email list from www.infoUSA.com
8. Pricing strategy
Learn from Peggle. Learn how they gained top spot by dropping their price for a promotion period.
9. Walk Through Presentation
Use this type of presentation with screenshots of your app and a description of the features and benefits.
10. Tell a Friend
Use this feature in your app to get personal contact details.
Use a Twitter update feature in your app for users to tweet about your app.
12. Exclusive Content
This content about your app is exclusive within your app and not found anywhere else.
Find businesses who are not competitors but have related products.