For any business to succeed, all marketing efforts must be geared towards the right target audience. If you want to sell toys, then your marketing campaign is aim at children and not adults. It is the children that will create the demand when they see what they want and ask their parents for it. This can be further segmented to their age group.
The previous example can also be applied to further examples. If you plan to sell an electric train set, then the target age group would probably be from 6 to 12 years old. And if you were planning to sell remote controlled airplanes then your target age group would be from 8 to 21 years old depending on the airplane models.
Even beauty magazines have their segmented target groups. There are some magazines that are targeted to female teenagers, while others are targeted to women 21 years and above. The contents of the magazine for teenagers will differ greatly from others as they are more in tune with what teenagers want, what they like doing, the latest fashion buzz, what’s trending for their age group and anything else that would interest a teenager. Magazines that target the older age group would be geared towards maintaining health and well-being, as well as anything that will help in their youthful image and personality.
What about apps? In the case of apps, it is best to create one that caters to the general public. This is where you can build on a user database if your app is appealing and exciting to the users. Your app should also lean towards the younger generation as it is statistically proven that young people spend more time on the internet than any other group.
According to Statista, the largest age groups for internet usage as of November 2014 are the age groups 15 to 24 and 25 to 34 years old. They made up over 50% of the total demographics. Young people spend time chatting, browsing the web, updating their personal profile, gaming etc. Therefore, it is important to identify what they want and design an app that caters to their interests and needs.
